Our Story
Innova is a proudly family-owned Australian business with a simple goal — to provide reliable, well designed products for everyday bathroom and kitchen spaces. With over 20 years of experience behind us, what started as a focused, essentials based offering has grown into something far more comprehensive.
As we worked closely with our customers, we recognised a clear gap in the market., not being able to complete, cohesive solution for the entire home. This became the foundation of our evolution , a commitment to developing one of the most extensive and considered product ranges in the market, allowing our partners to complete full bathroom, kitchen, and laundry spaces with confidence under a single brand.
As part of Bestlink International, we combine deep industry knowledge with a hands on approach to product design and development. This enables us to continuously expand our offering, from core everyday products to tailored and custom solutions, ensuring we can meet the unique requirements of both retail and project environments.
Today, Innova stands as a brand built on consistency, flexibility, and long-term partnerships. We remain focused on delivering practical, well-crafted solutions that support the evolving needs of the building industry.
Product Development & Quality
Designed with Purpose
Every Innova product begins with a clear understanding of how it will be used in real spaces. Our Australian-led design approach ensures each product balances form, function, and durability — delivering solutions that are both practical and visually refined.
End-to-End Product Development
We take a hands-on approach to product development, from initial concept through to final production. Each product undergoes extensive research, refinement, and testing before it reaches the market , ensuring consistency, performance, and long term reliability.
Built for the Australian Market
Our products are developed with the Australian environment and regulatory requirements in mind. Our range is fully compliant with relevant standards, including Water Mark and WELS certification, giving our customers complete confidence in both performance and compliance.
Quality Control You Can Trust
With dedicated quality control officers and direct factory involvement, we maintain strict oversight across every stage of production. This allows us to uphold high standards and ensure every product performs as expected, every time.
Custom & Flexible Solutions
Beyond our core range, we offer tailored solutions to meet specific project or customer requirements. Whether it’s customised product specifications or unique finishes, our flexibility allows us to adapt and deliver where others cannot.
The Design
Design is driven by choice, versatility, and cohesion. Our collections are carefully developed to offer a broad spectrum of styles and configurations, from soft, organic curves to bold, architectural forms — paired with an extensive range of finishes to complement any interior. Whether selecting from pin, paddle, or progressive tapware, or exploring compact and distinctive bathware solutions, each piece is designed to integrate seamlessly while still allowing for individual expression. Across our collections, we continue to introduce unique, statement-driven designs that enhance the overall aesthetic, giving our customers the flexibility to create spaces that are both functional and beautifully considered.
The Innova Difference
Our strength lies in combining product depth, development capability, and dependable supply, offering a level of range and flexibility that allows our partners to complete entire bathroom, kitchen, and laundry spaces with confidence under one brand. Backed by the infrastructure and experience of Bestlink International, we deliver not just products, but a fully supported solution from concept through to completion. Innova bridges the gap between design, quality, and accessibility. With direct involvement in product development, strict quality control, and the flexibility to offer tailored solutions. Equally important is how we work with our partners. We value long-term relationships and collaborate closely with customers across Australia — supporting everything from product selection and specification through to dependable after-sales service. Our focus is not simply on supplying products, but on helping deliver complete, considered spaces that balance performance, style, and lasting value.